Global Acquisition Funnel
Full-funnel view from web traffic to closed revenue — Q1 2026
ARR
$2.4M
+18.2%
vs prev Q
MRR
$198K
+12.5%
vs prev Q
Avg Deal Value
$42K
+8.3%
vs prev Q
Avg Sales Cycle
68 days
-5 days
vs prev Q
Acquisition Funnel
All sources combined
Web Traffic
(Organic + Social + Email)
124,500
3.2% conversion
All Leads
(Digital, BDR, Partners, Events)
3,984
38.5% conversion
MQL
(Hot + Warm Labels)
1,534
28.1% conversion
SQL
(Qualified Prospect Stage)
431
52.4% conversion
SAL
(POC Stage)
226
31.4% conversion
Win
(Closed Revenue)
71
$598K TCV
Lead Sources
Digital (Webforms)
1,594
BDR (Cold + LinkedIn)
1,148
Partners
842
Events
400
Web Traffic
Organic
Social
Email